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GUIDES HUB

What Should You Do to Compete for AI Search Visibility?

Skip generic hacks. Use official guidance and measurable evidence to improve the website-side conditions that support AI discovery, source eligibility and referral.

TECHNICAL GUIDE

AI Website Readiness Checklist

A comprehensive, actionable 10-step checklist to ensure your website is crawlable, machine-readable, and verifiable by modern AI search models.

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SPECIFICATION GUIDE

llms.txt Specification & Implementation Guide | HTML&HTML

Understand the llms.txt standard. Learn file placement, v2 syntax rules, llms-full.txt aggregation, and rel=describedby discovery for AI models.

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OPERATIONAL GUIDE

AI Crawler Access: Robots.txt & Bot Management | HTML&HTML

A technical guide to configuring robots.txt for AI crawlers: GPTBot, OAI-SearchBot, ClaudeBot, Claude-SearchBot, PerplexityBot, and Google-Extended.

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SEMANTIC GUIDE

Structured Data for AI: JSON-LD & Entity Disambiguation | HTML&HTML

Learn how modern LLMs use Schema.org JSON-LD to understand entities, organizations, and products, and how to avoid common semantic markup traps.

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STRATEGY GUIDE

AI Search Visibility: Generative Engine Optimization (GEO) | HTML&HTML

A technical breakdown of Generative Engine Optimization (GEO). Learn how AI search engines select sources, format citations, and evaluate domain credibility.

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AI SEARCH VISIBILITY → RECOMMENDATION OPPORTUNITY → CUSTOMER

Your customer asks AI ‘who should I choose?’ Is your website in the consideration set?

HTML&HTML prepares your website for visibility, citation eligibility and recommendation opportunity across AI search experiences. It shows measurable website-side blockers that can prevent discovery, understanding and source consideration.

llms.txtGEOAEOLLMOAAORAGE-E-A-TSitemapOpen AI Search Glossary →
01

BE DISCOVERABLE BY AI

robots.txt, sitemaps, canonicals, indexability and AI crawler access form the discovery foundation.

02

BE UNDERSTANDABLE

GEO, AEO, LLMO, entity graphs, schema and answer extractability reduce machine ambiguity.

03

BE SOURCE-READY

RAG/retrieval, original information, E-E-A-T, freshness and evidence support source eligibility.

04

TURN OPPORTUNITY INTO DEMAND

AAO, accessible journeys, intact links, measurable referrals and clear CTAs connect AI discovery to commercial action.

Check My AI Visibility Free →Prepare My Site for AI Search — $99 →

Recommendations, rankings, citations, traffic, customers and revenue are not guaranteed. HTML&HTML measures website-side technical and content blockers; it does not claim control over external AI systems.