GOVERNANCE & METHODOLOGY

Scoring Methodology & Governance Standards

How HTML&HTML measures 18 independent diagnostic categories, assigns evidence classes, handles unmeasured signals, and enforces deterministic scoring boundaries.

EVIDENCE CLASSES

Six-tier evidence hierarchy.

We never conflate an official standard, a vendor guideline, an evolving proposal, and an internal heuristic.

OFFICIAL_STANDARD

OFFICIAL_STANDARD

RFCs (e.g. RFC 9309 robots.txt), W3C standards, Schema.org official vocabularies.

OFFICIAL_VENDOR

OFFICIAL_VENDOR

Published vendor crawler documentation from OpenAI, Anthropic, Google, and Perplexity.

PROPOSAL

PROPOSAL

Emerging specifications such as llms.txt v2. Evaluated with limited weight and marked as evolving.

MEASURED

MEASURED

Directly observed HTTP responses, status codes, headers, and SSL parameters.

INTERNAL_HEURISTIC

INTERNAL_HEURISTIC

Internal algorithmic patterns detecting dead-end navigation or anti-patterns.

EXPERIMENTAL

EXPERIMENTAL

Early-stage agent discovery signals (e.g. MCP endpoints), labeled separately without score inflation.

EPISTEMIC HONESTY

Unmeasured signals: The NOT_MEASURED contract.

Core Web Vitals cannot be fabricated from raw HTML fetches. Without real user CrUX metrics, performance hygiene strictly reports NOT_MEASURED.

SSRF GUARD

Private IPv4/IPv6 ranges, loopback addresses, and cloud metadata endpoints fail closed before any TCP handshake to prevent SSRF vulnerabilities.

Inspect public weights and sources.

Our audit-profile.json and sources.json files are synchronized with our canonical scan engine.

audit-profile.json →
AI SEO · CHATGPT VISIBILITY · ENGINE V3

See which technical blocker limits discoverability before you spend time fixing the wrong thing.

HTML&HTML audits public website surfaces, shows evidence for each finding, and prioritizes a fix path your technical team can execute.

Diagnosis is free.Actionable fixes, acceptance checks and rollback guidance unlock with the one-time $99 pack.
Decision area
FREE AI SEO AUDIT
$99 IMPLEMENTATION PACK
🎯

Deterministic audit

18 Engine V3 modules · 105 controls · no random scoring
Finding → root cause → fix → test → rollback
🛡️

Crawl and security

Up to 50 public HTML pages · 30 live link probes · fail-closed SSRF
Evidence-bound implementation plan
🌐

AI search disciplines

SEO · GEO · AEO · LLMO · AAO · RAG · E-E-A-T
Evidence-bound code and configuration
🧠

Decision intelligence

13 non-scoring analyses · 7 readiness lenses · NOT_MEASURED / REQUIRES_CONTEXT
P0–P3 priority, dependencies, acceptance and regression
👁️

AI visibility observation

Bot access, source readiness, entity/schema and answer extractability
When provider keys are configured, up to 3 neutral queries on API/search-grounded surfaces
🚀

Release safety

Evidence and confidence classes remain visible
G0–G9 · acceptance · regression · rollback

Evidence boundary: External-model recommendation, ranking, citation, traffic or revenue is not guaranteed. Unavailable evidence stays NOT_MEASURED; code context stays REQUIRES_CONTEXT.

Paid delivery boundary: up to 30 evidence-bound page-level Markdown machine surfaces and a versioned ZIP delivery package.

AI SEARCH VISIBILITY → RECOMMENDATION OPPORTUNITY → CUSTOMER

Your customer asks AI ‘who should I choose?’ Is your website in the consideration set?

HTML&HTML prepares your website for visibility, citation eligibility and recommendation opportunity across AI search experiences. It shows measurable website-side blockers that can prevent discovery, understanding and source consideration.

01

BE DISCOVERABLE BY AI

robots.txt, sitemaps, canonicals, indexability and AI crawler access form the discovery foundation.

02

BE UNDERSTANDABLE

GEO, AEO, LLMO, entity graphs, schema and answer extractability reduce machine ambiguity.

03

BE SOURCE-READY

RAG/retrieval, original information, E-E-A-T, freshness and evidence support source eligibility.

04

TURN OPPORTUNITY INTO DEMAND

AAO, accessible journeys, intact links, measurable referrals and clear CTAs connect AI discovery to commercial action.

Recommendations, rankings, citations, traffic, customers and revenue are not guaranteed. HTML&HTML measures website-side technical and content blockers; it does not claim control over external AI systems.